Hurunui Tourism is a district tourism organisation (DTO) that is tasked by Hurunui District Council to market the Hurunui district to domestic and international visitors.

Our current marketing plan objectives are based around two areas of focus from the Hurunui Tourism Strategy 2017-2022:

  • Destination Development
    Developing Hurunui as a tourism destination and collaborating with key stakeholders within and outside of our district.
  • Destination Marketing
    Targeting key markets to visit our district and actively selling all that our district offers.


Introducing the Hurunui Tourism Board

Chair: Janice Fredric
Members: Mayor Winton Dalley, Cr Jason Fletcher, Cr Marie Black, Cr Dick Davison, Geoff Shier (representative Waipara Valley North Canterbury Winegrowers Inc), Christian Chester (representative Hanmer Springs Business Association) and Grant Lilly (Hanmer Springs Thermal Pools & Spa Management Committee).
Secretary: This email address is being protected from spambots. You need JavaScript enabled to view it.
Hurunui Tourism Staff: This email address is being protected from spambots. You need JavaScript enabled to view it. (Tourism Marketing Officer) and This email address is being protected from spambots. You need JavaScript enabled to view it. (Marketing Manager)

The Hurunui Tourism Board is a committee of the Hurunui District Council and you will find our meeting agendas and minutes on the council website.

2018 Meeting Dates

  • 12 February 
  • 9 April 
  • 11 June 
  • 13 August 
  • 16 October *
  • 3 December 

* Please note all meetings are held on a Monday except for 16 October.  Location of each meeting will be Amberley unless stated.


Our Year In Review

A year of hard work...  November 2016 saw the regions of Kaikoura and Hurunui hit by an earthquake.

The impact on our communities and businesses was immediate and far reaching.

But with true Hurunui spirit, people rose to meet the challenges they were facing.

We are very proud of the how Hurunui’s businesses and communities have responded to a raft of challenges over the past year.

Some areas have been directly affected by a negative downturn in business, others have had to cope with an influx due to the closure of State Highway One (now reopened).

To help assist Hurunui’s tourism sector get back on its feet, the Ministry of Business Innovation and Employment made a one-off grant of $350,000.

The fund was used by Visit Hurunui on a range of initiatives to help entice tourists back to the region.

The video below outlines how the fund was used.








Our Memberships

TIA Member Blue Square Chchnz


What your targeted tourism rate pays for...

We've developed the following infographic that explains what projects the TTR funds.  pdfTargeted Tourism Rate

What's all the fuss about with famils?

Famils are an essential part of the work that Hurunui Tourism, Tourism New Zealand and the trade, media and consumer team from ChristchurchNZ does. Here are two handy guides to understanding the famils or 'familiarisation tours'.


Interesting News Articles or Media Releases

The Ministry of Business, Innovation & Employment (MBIE) - Key Tourism Statistics


Tourism 2025

Written by the Tourism Industry Association (TIA), Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.  Check out the summary document.  


Check out:  Hurunui Tourism Marketing Opportunities

Check out:  Hurunui Tourism Plans and Strategies