Hurunui Tourism stakeholders information and support
This page is your one-stop resource hub for Hurunui Tourism stakeholders. Our goal is to provide you with the tools you need, that will help promote both your business and the region as a whole with resources including access to logos, imagery, key messaging and key information on our regions and the plans for Hurunui Tourism.
We take great pride in Hurunui’s unique offerings—from world-class wineries and boutique accommodation to geothermal hot pools, rugged coastlines, and breathtaking mountains. It truly is a region like no other.
If there’s anything else you’d like to see here, or if you need additional resources, please reach out to us at marketing@visithurunui.co.nz
Hurunui Tourism Media Hub
Our Media Hub is here to help you respond to opportunities, seek new ones, and strengthen your storytelling with high-quality imagery and messaging. We’re committed to building a strong, inspiring brand for our region, and this hub is designed to support that vision with clear, compelling visuals, video and key messaging.
If you have images of your accommodation, event, or tourism operation, we’d love to have them on file for use in our social media, website, and marketing. Please email us so we can add them to our hub and use quality imagery to support your business through our website and socials - marketing@visithurunui.co.nz
You can access Hurunui Tourism-owned imagery, logos, brand guidelines, key messaging, and media strategy to use in your own marketing by clicking the button below.
Hurunui Tourism Plans & Strategies
Annual Plan 2023 - 2024
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2023 – June 2024.
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2024 – June 2025
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2025 – June 2026. This document is currently open for feedback until the 20th March 2025.
Protecting and sharing what we treasure
Hurunui Tourism Destination Management Plan
A Destination Management Plan for the Hurunui District.
As visitors are welcomed into Hurunui and engage with the people and place of the district, the benefits they provide back to local communities are tangible and understood. The reciprocal relationship between the host and the traveler uplifting all involved and providing a platform on which to develop a resilient and sustainable tourism eco-system.
Hurunui Tourism Reports and Analytics
Valuable insights and data to help support and grow the local tourism industry.
These reports and analytics are collated from the Visit Hurunui and Visit Hanmer Springs websites, as well as any other relevant reports or data. Take a look at the available reports and data below to stay ahead of the curve!
Visit Hurunui Website Analytics FY24 YTD
Stay in the loop
We offer several ways to keep you informed and connected with the latest updates and opportunities. From our seasonal EDMs packed with key information, to Operator Evenings featuring guest speakers, and our Facebook Group for casual communications—there’s no shortage of ways to stay in the loop!
Check out the options below to stay up to date with everything happening in with Hurunui Tourism.
Keep up to date with our latest campaigns, events, and important updates.
Our Seasonal EDM!
At the start of each season, we send out an EDM to our operator database - this is the best way to stay informed and connected with what Hurunui Tourism has been up to. Keep up to date with our latest campaigns, events, and important updates, including opportunities to provide feedback on initiatives like our annual plan.
Sign up below to receive our seasonal updates!
Join Our Hurunui Tourism Operators Facebook Group!
Operators Facebook Group
Stay connected by joining our Hurunui Tourism Operators Facebook Group! This is a space for casual updates on where we’ve been, new businesses opening, and key events you might want to attend. It’s also a great place to ask questions, share insights, and get advice from fellow operators—whether it’s about a new booking system or the latest industry trends. Let’s keep the conversation going and support each other!
Join the group here
Join us for our Hurunui Tourism Operator Evenings—a chance to connect, reflect, and look ahead.
Hurunui Tourism Operator Evenings
These mid-week events, held in Hanmer Springs and Amberley every June or July, bring together local operators for an evening of insight and inspiration. Each night will feature two key speakers alongside an update from Shane, covering regional activity, website statistics, and tourism updates. After the presentations, enjoy dedicated networking time, an essential opportunity to strengthen connections and share ideas.
These evenings are not just about updates—they’re about celebrating the work we’ve done together, looking ahead to the future, and ensuring you have a voice in shaping what’s next. We want you to leave feeling inspired, engaged, and connected. We look forward to seeing you there!
Trade Tourism in NZ
- Key trade channels in NZ Tourism
- Inbound Tour Operators (ITOs): Work with international travel agents to sell NZ experiences.
- Wholesalers: Sell pre-packaged NZ travel experiences to agents worldwide.
- Online Travel Agents (OTAs): Platforms like Booking.com, Expedia, and Viator help distribute tourism products.
- Trade Shows & Events: Key events like TRENZ, Australian Tourism Exchange (ATE), and regional roadshows are essential for networking and selling tourism products.
- Tourism New Zealand (TNZ) Trade Partnerships: TNZ supports tourism operators by connecting them with trade partners and promoting NZ globally.
- Inbound Tour Operators (ITOs): Work with international travel agents to sell NZ experiences.
- What is trade ready operator?
A Trade Ready Operator is a tourism business that is fully prepared to work with travel trade partners such as travel agents, inbound tour operators (ITOs), wholesalers, and online travel agents (OTAs). These operators understand the commercial expectations of the travel trade and are comfortable offering commissionable rates, often providing attractive commission structures to incentivise bookings through third-party sellers. Being trade ready is not just about offering a great product — it’s about being a trusted and reliable partner in the tourism distribution network.
Becoming a Trade-Ready Operator
Becoming a trade-ready operator takes effort, but it’s a crucial step in getting your product recognised on the international stage. Having trade-ready experiences in our region helps strengthen Hurunui’s presence in global tourism markets, which is why we want to provide you with all the information and support we can.
Below are the key steps to becoming trade-ready and the information you need to begin your journey to being trade ready.
- What You Need to Enter the Trade Space:
- Trade-Ready Product: A well-developed tourism experience that meets industry standards (e.g., commissionable pricing, set departure dates, safety compliance).
- Commission Structure: Be prepared to offer 10–30% commission to trade partners.
- Marketing Materials: High-quality imagery, trade brochures, and rate sheets.
- Online Booking System: A seamless way for trade partners to book and access availability.
- Consistent Branding & Storytelling: A clear, compelling brand that aligns with NZ tourism’s strengths.
- Strong Relationships: Building connections with ITOs, wholesalers, and agents through trade shows and networking.
- Tourism Accreditation: Memberships with groups like Qualmark can add credibility.
- Health & Safety Compliance: Must meet commercial activity operator standards and adhere to all relevant industry health and safety requirements, ensuring guest wellbeing and trade confidence.
- Trade-Ready Product: A well-developed tourism experience that meets industry standards (e.g., commissionable pricing, set departure dates, safety compliance).
Other Important Tourism Stakeholder Information
- Listing your product on our website
The Visit Hurunui website aims to attract more visitors to our region, part of this includes driving traffic to operator listings.
You now have access to add new business listings and manage your existing listings to ensure they are up-to-date and engaging.To learn how to upload your listing on to the Visit Hurunui website, download our Dottie Member Portal User Guide here
For more queries about Dottie listings, contact Kirsty@hanmersprings.co.nz
- Promote an event within Hurunui
If you're organising an event in the Hurunui, and would like to promote it on our site, you can do so by following this link and filling in our online form.
One of our team will then get back to you soon.
- Introducing The Hurunui Tourism Board
Members: Cr Karen Armstrong (chair), Mayor Marie Black, Cr Vanessa McPherson, Cr Robbie Bruerton, Jeff Dalley (representative Hanmer Springs Business Association), Vicki Foster (representative Amberley NZ), Penelope Naish (representative North Canterbury Winegrowers) and Grant Lilly (representative Hanmer Springs Thermal Pools & Spa Committee).
- Tourism 2025
Written by the Tourism Industry Association (TIA), Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.
The 2019 scorecard is now available.
- Our Memberships
- Brochure Display
To display your brochure at the Hanmer Springs information centre and gift shop contact the helpful team for further information.
- Events and conferences in the Hurunui
Planning an event or conference in the Visit Hurunui region? Take a look at our Conference Manual.
- Tourism New Zealand Database Training & Qualmark Info Session
On Wednesday the 26 of May we held a session with Tourism New Zealand about newzealand.com and listing deals on their website. The training also covered current campaigns, and the importance of Qualmark.
You can access the recordings below:
Part one: database training. Presentation slides here.
Part two: current campaigns and why Qualmark matters. Presentation slides here.
- Tourism Marketing Resources
Tourism New Zealand
Find out where and how visitors spend during their travel, as well as analysis and insight into specific themes. Tourism Data
Take a look at the type of visitor, their scope of activities, how they travel across seasons and regions, environmental consciousness, and engagement with our culture and communities. Markets Overview
Uncover visitor motivations and barriers to travel, key demographics and more. International Consumer Research
Stay up to date with Tourism New Zealand's latest news and activity. News & Activity
See the trends in annual visitor arrivals to New Zealand since 2016. International Visitor Numbers, Behaviours & Regional Spend
TIA Tourism Industry Aotearoa
Tourism sector climate change scenarios and adaptation roadmap. The Aotearoa Report
Marketing Association
