Draft Annual Plan FY 26 for consultation
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2025 – June 2026. Please submit your feedback to shane@hanmersprings.co.nz This document is currently open for feedback until the 20th March 2025.
Hurunui Tourism stakeholders information and support
This page has been set up as a landing page for support and information for tourism operators and event runners within the Hurunui region.
If you have images of your accommodation business, event or tourism operation we would love to have them on file to use in our socials, website and marketing. You can use the upload link below.
You can also access Hurunui Tourism owned imagery to use in your own marketing by clicking on the image portal below.
If there is any further information you require, or would like to see on this page, please email us. marketing@visithurunui.co.nz
Protecting and sharing what we treasure
Hurunui Tourism Destination Management Plan
A Destination Management Plan for the Hurunui District.
As visitors are welcomed into Hurunui and engage with the people and place of the district, the benefits they provide back to local communities are tangible and understood. The reciprocal relationship between the host and the traveler uplifting all involved and providing a platform on which to develop a resilient and sustainable tourism eco-system.
Hurunui Tourism Plans & Strategies
Annual Plan 2023 - 2024
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2023 – June 2024.
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2024 – June 2025
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2025 – June 2026. This document is currently open for feedback until the 20th March 2025.
Hurunui Tourism Reports and Analytics
- Listing your product on our website
The Visit Hurunui website aims to attract more visitors to our region, part of this includes driving traffic to operator listings.
You now have access to add new business listings and manage your existing listings to ensure they are up-to-date and engaging.To learn how to upload your listing on to the Visit Hurunui website, download our Dottie Member Portal User Guide here
For more queries about Dottie listings, contact Kirsty@hanmersprings.co.nz
- Promote an event within Hurunui
If you're organising an event in the Hurunui, and would like to promote it on our site, you can do so by following this link and filling in our online form.
One of our team will then get back to you soon.
- Introducing The Hurunui Tourism Board
Members: Cr Karen Armstrong (chair), Mayor Marie Black, Cr Vanessa McPherson, Cr Robbie Bruerton, Jeff Dalley (representative Hanmer Springs Business Association), Vicki Foster (representative Amberley NZ), Penelope Naish (representative North Canterbury Winegrowers) and Grant Lilly (representative Hanmer Springs Thermal Pools & Spa Committee).
- Tourism 2025
Written by the Tourism Industry Association (TIA), Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.
The 2019 scorecard is now available.
- Our Memberships
- Brochure Display
To display your brochure at the Hanmer Springs information centre and gift shop contact the helpful team for further information.
- Events and conferences in the Hurunui
Planning an event or conference in the Visit Hurunui region? Take a look at our Conference Manual.
- Tourism New Zealand Database Training & Qualmark Info Session
On Wednesday the 26 of May we held a session with Tourism New Zealand about newzealand.com and listing deals on their website. The training also covered current campaigns, and the importance of Qualmark.
You can access the recordings below:
Part one: database training. Presentation slides here.
Part two: current campaigns and why Qualmark matters. Presentation slides here.
- Tourism Marketing Resources
Tourism New Zealand
Find out where and how visitors spend during their travel, as well as analysis and insight into specific themes. Tourism Data
Take a look at the type of visitor, their scope of activities, how they travel across seasons and regions, environmental consciousness, and engagement with our culture and communities. Markets Overview
Uncover visitor motivations and barriers to travel, key demographics and more. International Consumer Research
Stay up to date with Tourism New Zealand's latest news and activity. News & Activity
See the trends in annual visitor arrivals to New Zealand since 2016. International Visitor Numbers, Behaviours & Regional Spend
TIA Tourism Industry Aotearoa
Tourism sector climate change scenarios and adaptation roadmap. The Aotearoa Report
Marketing Association
