Hurunui Tourism Stakeholder Information

Hurunui Tourism stakeholders information and support

This page has been set up as a landing page for support and information for tourism operators and event runners within the Hurunui region. 

if there is any further information you require, or would like to see on this page, please email us directly at

If you have images of your accommodation business, event or tourism operation we would love to have them on file to use in our socials, website and marketing. You can use the upload link below. 

You can also access Hurunui Tourism owned imagery to use in your own marketing via the link.

Hurunui Tourism Plans & Strategies

Annual Plan 2023 - 2024
This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2023 – June 2024.

Annual Plan 2024-2025

This document outlines Hurunui Tourism's activity plans and associated budget for the period July 2024 – June 2025



  • Listing your product on our website

    The Visit Hurunui website aims to attract more visitors to our region, part of this includes driving traffic to operator listings.
    You now have access to add new business listings and manage your existing listings to ensure they are up-to-date and engaging.

    To learn how to upload your listing on to the Visit Hurunui website, download our Dottie Member Portal User Guide here

    For more queries about Dottie listings, contact

  • Promote an event within Hurunui

    If you're organising an event in the Hurunui, and would like to promote it on our site, you can do so by following this link and filling in our online form. 

    One of our team will then get back to you soon. 

    List your event here

  • Introducing The Hurunui Tourism Board

    Members: Cr Karen Armstrong (chair), Mayor Marie Black, Cr Vanessa McPherson, Cr Robbie Bruerton, Jeff Dalley (representative Hanmer Springs Business Association), Vicki Foster (representative Amberley NZ), Penelope Naish (representative North Canterbury Winegrowers) and Grant Lilly (representative Hanmer Springs Thermal Pools & Spa Committee). 

    Secretary: Maree Hare

    Hurunui Tourism Staff: Shane Adcock (Marketing Manager) and Graeme Abbot (Tourism Development Manager)

    The Hurunui Tourism Board is a committee of the Hurunui District Council and you will find our meeting agendas and minutes on the council website.

  • Tourism 2025

    Written by the Tourism Industry Association (TIA), Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. 

    The 2019 scorecard is now available.

  • Our Memberships
    Sustainable Tourism Logo


  • Official Visitors Guide (OVG)

    Hurunui Tourism currently produces the OVG on a yearly basis and prints 60,000 copies.

    The OVG is extensively distributed at i-SITEs throughout the top of the South Island, at the Christchurch International Airport and via two distribution companies to motels, hotels and rental vehicle agencies.

    Want copies of the OVG?  Head to Beck and Cauls website to order either 20, 50 or 100 copies or you can order a carton of 160 guides.

    Interested in advertising in the OVG?  The OVG takes a couple of months to pull together in preparation for the summer season.  We usually start work around June each year and aim to have the guide available in the market before October.  Take a look at this years advert and pricing structure

    Any business in the Hurunui District can advertise in the OVG, if you are unsure if you qualify or have any questions about the OVG then please don't hesitate to get in touch.

  • Brochure Display

    To display your brochure at the Hanmer Springs information centre and gift shop contact the helpful team for further information.

  • Events and conferences in the Hurunui

    Planning an event or conference in the Visit Hurunui region? Take a look at our Conference Manual.


  • Tourism New Zealand Database Training & Qualmark Info Session

    On Wednesday the 26 of May we held a session with Tourism New Zealand about and listing deals on their website. The training also covered current campaigns, and the importance of Qualmark.

    You can access the recordings below:

    Part one: database training. Presentation slides here.

    Part two: current campaigns and why Qualmark matters. Presentation slides here

  • Tourism Marketing Resources


    Tourism New Zealand

    Find out where and how visitors spend during their travel, as well as analysis and insight into specific themes. Tourism Data

    Take a look at the type of visitor, their scope of activities, how they travel across seasons and regions, environmental consciousness, and engagement with our culture and communities. Markets Overview

    Uncover visitor motivations and barriers to travel, key demographics and more. International Consumer Research

    Stay up to date with Tourism New Zealand's latest news and activity. News & Activity

    See the trends in annual visitor arrivals to New Zealand since 2016. International Visitor Numbers, Behaviours & Regional Spend

    TIA Tourism Industry Aotearoa

    Tourism sector climate change scenarios and adaptation roadmap. The Aotearoa Report

    Marketing Association

    How to select the perfect content creator or influencer

    More resources on how to utilise Social Media Marketing

Protecting and sharing what we treasure

Hurunui Tourism Destination Management Plan

A Destination Management Plan for the Hurunui District.
As visitors are welcomed into Hurunui and engage with the people and place of the district, the benefits they provide back to local communities are tangible and understood. The reciprocal relationship between the host and the traveler uplifting all involved and providing a platform on which to develop a resilient and sustainable tourism eco-system.

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Contact Us

42 Amuri Avenue
Hanmer Springs
New Zealand

Phone: +64 3 315 0000
Free phone : 0800 442 663 (NZ only)