Useful Links

Hurunui Tourism produces the following marketing collateral during the financial year (1 July - 30 June).


Hanmer Springs & Hurunui District Official Visitors Guide (OVG).

201617 OVG coverThis is a joint venture between Hurunui Tourism and the Hanmer Springs Business Association.  We currently produce the OVG on a yearly basis and print 70,000 copies.

The OVG is extensively distributed at i-SITEs throughout the top of the South Island, at the Christchurch International Airport and via three distribution companies to motels, hotels and rental vehicle agencies.

Want copies of the OVG?  Head to Beck and Cauls website to order either 20, 50 or 100 copies or you can order a carton of 240 guides.

Interested in advertising in the OVG?  The OVG takes a couple of months to pull together in preparation of the summer season.  We usually start work around June each year and aim to have the guide available in the market by October.  Take a look at this years prospectus to see the advert options available and the pricing structure. 

If you are a member of the Hanmer Springs Business Association you will have an automatic advert in the OVG as part of your membership.  Any business in the Hurunui District can advertise in the OVG, if you are unsure if you qualify or have any questions about the OVG then please don't hesitate to This email address is being protected from spambots. You need JavaScript enabled to view it..




Other Marketing Options:

  • Brochure Display at the Hurunui i-SITE Visitor Centre in Hanmer Springs.
    Contact the helpful team at This email address is being protected from spambots. You need JavaScript enabled to view it. for further information.

  • Website Listing on   All tourism (visitor industry) related businesses are welcome to advertise on our website.  There are two options available:  Free business listing (basic contact details and an image) or a FULL business listing complete with editiorial ($125 + GST for 12 months).  If you would like to know more, This email address is being protected from spambots. You need JavaScript enabled to view it..


Head to:  Tourism Stakeholder Support

Head to:  Hurunui Tourism Plans and Strategies

Hurunui Tourism is a district tourism organisation (DTO) that is tasked by Hurunui District Council to market the Hurunui district.

From our current marketing plan our objectives will be based on the following core strategies as taken from the Hurunui District Tourism Strategy 2015-2020:

  • To feature Hanmer Springs as a key product of the region
  • To feature Waipara Valley as a key product of the region
  • To continue to support and enhance tourism in the entire Hurunui district by working alongside operators and identifying opportunities.


Introducing the Hurunui Tourism Board

Chair: Janice Fredric
Members: Mayor Winton Dalley, Cr Jason Fletcher, Cr Marie Black, Cr Dick Davison, Geoff Shier (representative Waipara Valley North Canterbury Winegrowers Inc), Christian Chester (representative Hanmer Springs Business Association) and Grant Lilly (Hanmer Springs Thermal Pools & Spa Management Committee).
Secretary: Maree Hare
Hurunui Tourism Staff: This email address is being protected from spambots. You need JavaScript enabled to view it. (Tourism Marketing Officer) and This email address is being protected from spambots. You need JavaScript enabled to view it. (Marketing Manager)

The Hurunui Tourism Board is a committee of the Hurunui District Council and you will find our meeting agendas and minutes on the council website.


2017 Meeting Dates

  • 20 February - Cheviot
  • 1 May - Mt Lyford
  • 19 June - Amberley
  • 21 August - Amberley
  • 16 October - Waipara
  • 18 December - Hanmer Springs


Post Earthquake Reponse Updates - Hanmer Springs 


What's all the fuss about with famils?

Famils are an essential part of the work that Hurunui Tourism, Tourism New Zealand and Christchurch & Canterbury Tourism (CCT) does. CCT have written two handy guides to understanding the famils or 'familiarisation tours'.

Famils 101 - Learning the Basics

Famils 102 - Best practice / Expectations


Interesting News Articles or Media Releases

The Ministry of Business, Innovation & Employment (MBIE) - Key Tourism Statistics


Tourism 2025

Written by the Tourism Industry Association (TIA), Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.  Check out the summary document.  


Check out:  Hurunui Tourism Marketing Opportunities

Check out:  Hurunui Tourism Plans and Strategies




Here you can find our current plans and strategies.  We hope you find them helpful and an interesting read.

  • Marketing Plan FY 17
    This document outlines Hurunui Tourism's budget and work plan for the upcoming financial year (1 July 16 - 30 June 17) 

  • Hurunui Tourism Review Survey Results
    This document incorporates the 2013, 2014 and 2015 replies to our annual stakeholder survey.

  • Hurunui Tourism Strategy 2017 - 2022
    The document is the current strategy for the Hurunui district, operative from 1 July 2017. It signals a new approach to tourism management in the region, designed to ensure Hurunui maximises the opportunities New Zealand's rapidly growing tourism industry presents.


Other documents available on This email address is being protected from spambots. You need JavaScript enabled to view it..

  • Hurunui District Signage Audit 2012
    Background: MWH New Zealand Ltd (MWH) was commissioned by Hurunui Tourism (HT) to carry out an audit of the existing tourism signage in the district and develop a Visitor Signage Enhancement Plan for the Hurunui District. The enhancement plan focuses on visitor needs and creating the appropriate awareness for tourist attractions in the district. HT would like to improve the on-road awareness and to further promote some of key the recreational destinations within the region such as Lake Sumner, Nape Nape, Gore Bay and Motunau Beach. By recording the existing tourist signage at these locations an effective strategy can be created if the current awareness of the attraction is not satisfactory.


Head to:  Tourism Stakeholder Support

Head to:  Hurunui Tourism Marketing Opportunities

Hurunui Tourism respects your privacy and complies with the Privacy Act 1993.

The Privacy Act sets out 12 information privacy principals dealing with the collection, holding, use and disclosure of personal information, and the assigning of unique identifiers. The principles also give you a right to access information about yourself and to ask for it to be corrected.

In outline the 12 principals are:

  • Purpose of collection of personal information.
  • Source of personal information.
  • Collection of information from subject.
  • Manner of collection of personal information.
  • Storage and Security of personal information.
  • Access to personal information.
  • Correction of personal information.
  • Accuracy, etc., of personal information to be checked before use.
  • Agency not to keep personal information for longer than necessary.
  • Limits on use of personal information.
  • Limits on disclosure of personal information.
  • Unique identifiers.

For more detailed information please refer to the Privacy Act 1993 and its amendments.

You can visit any part of the Hurunui Tourism website without identifying yourself in any way. If you provide personal information we will:

  • only use that information in our dealings with you.
  • keep that information secure.
  • not disclose that information to any third party.

The Act applies to the Hurunui Tourism in its role as an agency.

In compliance with The Act Hurunui Tourism holds certain information about our clients. This information is required for lawful purposes used in the functioning of the Hurunui Tourism. This information is sourced in accordance with principal 2 of The Act.

Access requests

You can make a request orally or in writing for access to personal information held by us.


If you believe we may have breached the Privacy Act, or if you are not sure of your obligations as an agency, you can call the Privacy Commissioner's privacy hotline:  0800 803 909 , or access his website.


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