Here you can find our current plans and strategies.  We hope you find them helpful and an interesting read.

  • Marketing Plan FY19 
    This document outlines Hurunui Tourism's budget and work plan for this financial year (1 July 18 - 30 June 19) 

  • Destination Development Plan
    This plan outlines key opportunities to grow Hurunui's tourism product and outlines the path to their realisation.
  • Hurunui Tourism Strategy 2017 - 2022
    The document is the current strategy for the Hurunui district, operative from 1 July 2017. It signals a new approach to tourism management in the region, designed to ensure Hurunui maximises the opportunities New Zealand's rapidly growing tourism industry presents.


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  • Hurunui District Signage Audit 2012
    Background: MWH New Zealand Ltd (MWH) was commissioned by Hurunui Tourism (HT) to carry out an audit of the existing tourism signage in the district and develop a Visitor Signage Enhancement Plan for the Hurunui District. The enhancement plan focuses on visitor needs and creating the appropriate awareness for tourist attractions in the district. HT would like to improve the on-road awareness and to further promote some of key the recreational destinations within the region such as Lake Sumner, Nape Nape, Gore Bay and Motunau Beach. By recording the existing tourist signage at these locations an effective strategy can be created if the current awareness of the attraction is not satisfactory.


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Head to:  Hurunui Tourism Marketing Opportunities