Hurunui Tourism Marketing Opportunities
Hurunui Tourism produces the following marketing collateral during the financial year (1 July - 30 June).
Hanmer Springs & Hurunui District Official Visitors Guide (OVG).
This is a joint venture between Hurunui Tourism and the Hanmer Springs Business Association. We currently produce the OVG on a yearly basis and print 70,000 copies.
The OVG is extensively distributed at i-SITEs throughout the top of the South Island, at the Christchurch International Airport and via three distribution companies to motels, hotels and rental vehicle agencies.
Want copies of the OVG? Head to Beck and Cauls website to order either 20, 50 or 100 copies or you can order a carton of 240 guides.
Interested in advertising in the OVG? The OVG takes a couple of months to pull together in preparation of the summer season. We usually start work around June each year and aim to have the guide available in the market by October. Take a look at this years prospectus to see the advert options available and the pricing structure.
Other Marketing Options:
- Brochure Display at the Hurunui i-SITE Visitor Centre in Hanmer Springs.
Head to: Tourism Stakeholder Support
Head to: Hurunui Tourism Plans and Strategies
Tourism Stakeholder Support
Hurunui Tourism is a district tourism organisation (DTO) that is tasked by Hurunui District Council to market the Hurunui district.
- To feature Hanmer Springs as a key product of the region
- To feature Waipara Valley as a key product of the region
- To continue to support and enhance tourism in the entire Hurunui district by working alongside operators and identifying opportunities.
Introducing the Hurunui Tourism Board
Chair: Janice Fredric
Members: Mayor Winton Dalley, Cr Jason Fletcher, Cr Marie Black, Cr Dick Davison, Geoff Shier (representative Waipara Valley North Canterbury Winegrowers Inc), Christian Chester (representative Hanmer Springs Business Association) and Grant Lilly (Hanmer Springs Thermal Pools & Spa Management Committee).
Secretary: Maree Hare
The Hurunui Tourism Board is a committee of the Hurunui District Council and you will find our meeting agendas and minutes on the council website.
2017 Meeting Dates
- 20 February - Cheviot
- 1 May - Mt Lyford
- 19 June - Amberley
- 21 August - Amberley
- 16 October - Waipara
- 18 December - Hanmer Springs
What's all the fuss about with famils?
Famils are an essential part of the work that Hurunui Tourism, Tourism New Zealand and Christchurch & Canterbury Tourism (CCT) does. CCT have written two handy guides to understanding the famils or 'familiarisation tours'.
Interesting News Articles or Media Releases
The Ministry of Business, Innovation & Employment (MBIE) - Key Tourism Statistics
Written by the Tourism Industry Association (TIA), Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. Check out the summary document.
Check out: Hurunui Tourism Marketing Opportunities
Check out: Hurunui Tourism Plans and Strategies
Hurunui Tourism Plans and Strategies
Here you can find our current plans and strategies. We hope you find them helpful and an interesting read.
- Marketing Plan FY 17
This document outlines Hurunui Tourism's budget and work plan for the upcoming financial year (1 July 16 - 30 June 17)
- Hurunui Tourism Review Survey Results
This document incorporates the 2013, 2014 and 2015 replies to our annual stakeholder survey.
- Hurunui District Tourism Strategy June 2015 - 2020
The document is the current strategy for the Hurunui district. It outlines how Hurunui Tourism will endeavour to drive more tourism and tourism-related business to the greater Hurunui district.
- DRAFT Hurunui Tourism Strategy 2017 - 2022
Currently being consulted on, submissions close 27 April 2017.
- Tourism Review YE June 2013
This document reviews the previous years marketing plan.
- Hurunui District Signage Audit 2012
Background: MWH New Zealand Ltd (MWH) was commissioned by Hurunui Tourism (HT) to carry out an audit of the existing tourism signage in the district and develop a Visitor Signage Enhancement Plan for the Hurunui District. The enhancement plan focuses on visitor needs and creating the appropriate awareness for tourist attractions in the district. HT would like to improve the on-road awareness and to further promote some of key the recreational destinations within the region such as Lake Sumner, Nape Nape, Gore Bay and Motunau Beach. By recording the existing tourist signage at these locations an effective strategy can be created if the current awareness of the attraction is not satisfactory.
Head to: Tourism Stakeholder Support
Hurunui Tourism respects your privacy and complies with the Privacy Act 1993.
The Privacy Act sets out 12 information privacy principals dealing with the collection, holding, use and disclosure of personal information, and the assigning of unique identifiers. The principles also give you a right to access information about yourself and to ask for it to be corrected.
In outline the 12 principals are:
- Purpose of collection of personal information.
- Source of personal information.
- Collection of information from subject.
- Manner of collection of personal information.
- Storage and Security of personal information.
- Access to personal information.
- Correction of personal information.
- Accuracy, etc., of personal information to be checked before use.
- Agency not to keep personal information for longer than necessary.
- Limits on use of personal information.
- Limits on disclosure of personal information.
- Unique identifiers.
For more detailed information please refer to the Privacy Act 1993 and its amendments.
You can visit any part of the Hurunui Tourism website without identifying yourself in any way. If you provide personal information we will:
- only use that information in our dealings with you.
- keep that information secure.
- not disclose that information to any third party.
The Act applies to the Hurunui Tourism in its role as an agency.
In compliance with The Act Hurunui Tourism holds certain information about our clients. This information is required for lawful purposes used in the functioning of the Hurunui Tourism. This information is sourced in accordance with principal 2 of The Act.
You can make a request orally or in writing for access to personal information held by us.
If you believe we may have breached the Privacy Act, or if you are not sure of your obligations as an agency, you can call the Privacy Commissioner's privacy hotline: 0800 803 909 , or access his website.
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